Backbone Media
Zachary Shultz is an accomplished media and business development professional with extensive experience in strategic roles across various industries. Currently serving as Associate Media Director at Backbone Media since April 2022, Zachary has previously held positions such as Senior Media Strategist at the same company and Account Supervisor at Belfort Group. Notable prior roles include Business Development Advisor at OpenCity.co, where Zachary advised the CEO on strategy and facilitated partnerships, Account Director at Resonance Consultancy Ltd., and Program Manager at SANDOW, focusing on branded content and innovation presentations. Zachary’s expertise is complemented by a background in hotel operations and purchasing, having led the openings of two Marriott hotels and managed operations at JRK Hotel Group. Educationally, Zachary holds a Bachelor of Science in Business Administration from Bryant University, with a concentration in Entrepreneurship and double minors in Human Resource Management and History.
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Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.