Kelvin Reynolds

Kelvin Reynolds is a seasoned financial professional with extensive experience in strategic finance and analysis. Currently serving as a Senior Financial Analyst at Backcountry.com since July 2019, Kelvin has successfully led financial modeling initiatives that generated $350 million annually through a new loyalty program and manages budgeting and forecasting for $130 million in marketing spending. Prior experience includes roles as a Financial Analyst at Rossignol Group, where Kelvin improved financial processes and accuracy across multiple brands, and as an Accounting Associate, facilitating month-end closes and variance analyses. Kelvin's early career included coaching youth climbing, event promotion, ticket sales, and environmental management. An alumnus of the University of Vermont and West Virginia University, Kelvin holds a Bachelor of Business Administration in Accounting and Finance and a Master of Science in Business Data Analytics.