BackHouse Digital Agency
Erica Oh-Dela Cruz is a seasoned marketing professional currently serving as the Performance Marketing Manager at BackHouse Digital Agency since September 2023. Specializing in scaling brands through high-impact paid social strategies across platforms such as Meta, TikTok, and Pinterest, Erica employs a data-driven approach to optimize multi-channel campaigns. Prior to this role, Erica was the Senior Manager of Paid Social at dentsu international, managing successful campaigns for Procter & Gamble, and held multiple digital marketing positions including Senior Digital Marketing Account Executive at ChicExecs PR & Branding Agency, where management of Facebook ad campaigns for e-commerce brands occurred. Erica's extensive experience also includes earlier roles in marketing coordination and account management at various companies, showcasing a proven track record in driving revenue and brand awareness. Erica holds a Bachelor of Arts in Communication from UC San Diego.
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BackHouse Digital Agency
At Backhouse, we're not just another marketing agency; we're a powerhouse of innovation, driven by the expertise of ChicExecs. Our focus is on performance marketing and groundbreaking digital strategies that elevate your brand to new heights. Backed by ChicExecs’ award winning media and retail strategies, we offer a suite of services that cover every aspect of digital marketing. From social media management to creative content production, influencer marketing to paid ads, SEO and CRO – we've got you covered. We understand the importance of both organic and paid growth strategies. Our team crafts the perfect digital marketing strategy, leveraging knowledge, innovation, competitive research, messaging expertise, and a data-driven focus on engagement. Our goal is to generate brand awareness and online traffic, ultimately driving sales and growth for your business. We achieve this through effective influencer partnerships, smart social media campaigns, ad strategies, and media features. At Backhouse, we're not just marketers; we're growth partners. Let's build something extraordinary together.