Katie Peake

Katie Peake is a seasoned creative professional with extensive experience in the retail and beauty sectors. As the Founder and Creative Director of Backlash since March 2017, Katie emphasizes delivering agency-level solutions without high costs. Previous roles include Senior Art Director at Avantgarde, noted for a 100% pitch win record, and Creative Director at Tribe Marketing Ltd, where oversight included 21 Nestle brands. Katie also contributed as Creative Director at Playmaker XM, managing the Coca-Cola experiential arm. Additional positions include Art Director roles at various agencies, including Haygarth, HeyHuman, Brave, and CreativeRace, alongside early design positions at Lowd&Klea and Logistik. Katie holds a BA(Hons) in Graphic Design and Communication from Kingston University and an Art Foundation degree from Leeds College of Art and Design.