John Yacano

John Yacano is a seasoned marketing professional with a robust background in growth and demand generation. Currently serving as a Senior Growth Marketing Manager at Backlight since May 2021, John previously held roles including Demand Generation Specialist at Limelight Networks and Regional Marketing Specialist, where responsibilities encompassed lead generation, ABM strategy development, event coordination, and thought leadership promotion. Prior experience as a Digital Marketing Specialist at Twisted Throttle LLC involved driving web traffic and executing demand generation campaigns, while earlier roles included media production and coordination at the University of Rhode Island and Hall Communications. John earned a Bachelor's Degree in Film & Media from the University of Rhode Island in 2017.