Keara McCarthy

Keara McCarthy is a seasoned marketing professional with extensive experience in product marketing and brand strategy across various technology and media sectors. Currently serving as the Director of Product Marketing at Backlight, Keara leads the go-to-market strategy for Zype's product line, demonstrating expertise in product positioning, content strategy, and cross-functional collaboration. Prior roles include Director of Marketing at Zixi, where Keara managed brand communications and marketing collateral, and a series of marketing positions at WarnerMedia, contributing to significant revenue growth through innovative advertising solutions. Keara holds an MBA from NYU Stern School of Business and a Bachelor of Arts in English and Spanish, alongside additional studies in theater and art history from Lafayette College.