Sarah Gibson

Sarah Gibson is a seasoned marketing professional with extensive experience in managing integrated marketing campaigns and driving brand positioning. Currently serving as the Senior Marketing and Ecomm Manager at Vermont's Original Bag Balm since March 2021, Sarah oversees the marketing budget and product innovation strategy. Previous roles include Marketing Manager at Sunsoil, where an email strategy was implemented that doubled email sales contribution, and Brand and Marketing Strategist at Mad Radish, contributing to a successful brand launch featured in national media. Earlier experience includes five years as Marketing Manager at DAVIDsTEA, managing a robust calendar of marketing campaigns and overseeing customer-facing content as a Senior Copywriter. Sarah holds a BA in English from Simon Fraser University.