Lars Biederbick is an experienced commercial leader currently serving as Group Commercial Director at Bahlsen Group since May 2024, overseeing all business units globally and contributing as a member of the extended board. Previously, Lars held various roles within Philips from December 2019 to April 2024, including Commercial Leader DACH and interim Commercial Leader NORDICS, focusing on sales and marketing for Philips Personal Health. Prior experience includes General Manager and Sales Director at Upfield, Customer Director and National Account Manager at Unilever, and several positions at GlaxoSmithKline, such as Key Account Manager and Regional Sales Manager. Lars holds a Diplomkaufmann in European Marketing from HSB Hochschule Bremen and a Bachelor of Arts in European Marketing from Leeds Beckett University.
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