Emma Liu

Emma Liu is a seasoned marketing professional with extensive experience in integrated marketing strategy, particularly within the luxury industry. Currently serving as a Senior Marketing Manager at Baidu, Inc. since October 2016, Emma focuses on luxury industry analysis and integrated marketing consulting. Prior to this role, Emma held key positions at UM Worldwide, starting as Associate Planning Manager and progressing to Planning Director, where responsibilities included leading the planning team for Jeep. Earlier experience includes roles at mediacom and L'Oréal as a Senior Planner and intern, respectively. Emma Liu holds a Bachelor of Laws (LL.B.) in International Relations and Affairs from Fudan University, completed in 2009.