Alex Barber

Alex Barber is an experienced marketing professional currently serving as an Expert Manager and previously as an Expert Consultant and Senior Associate Expert Consultant in Marketing at Bain & Company since April 2020. Prior to this role, Alex worked at Collective Measures | Performance Marketing from May 2018 to April 2020 as a Performance Media Planner, managing significant paid search and social campaigns for prominent clients such as Blue Cross Blue Shield of Minnesota and Jostens. This position involved strategic planning, budget management, and performance analysis across various platforms like Google Ads and Facebook Business Manager. Earlier experience includes roles as Social Media and Marketing Manager at Chop Liver Craft Beer Festivals and Marketing and Social Media Intern at Jeremiah Program. Alex holds a degree from the University of Minnesota, completed in 2018.