Colleen Lin

Colleen Lin is the Global Head of Primary Research at Bain & Company, where they are responsible for building and leading the Global Insights & Research function. With over 15 years of experience, Colleen has excelled in consultancy and strategy shaping for brand, product, and user experience design. Prior to their current role, they held various positions at Bain & Company and Ipsos MediaCT, contributing significantly to research analysis and marketing science. Colleen's academic journey includes a PhD candidacy at the University of Illinois Chicago and a Master's degree from Western Illinois University.