Susan B.

Susan B. is a seasoned professional with over 25 years of experience in retail merchandising, wholesale sales, and consumer insight. They have held various leadership positions, including Head of Wholesale and Marketplace at Baird Group, where they fostered business strategy around consumer behavior. Notably, they launched the Branch Merchandising function at Matalan and managed significant merchandising initiatives at Frasers Group and Missguided. Currently, they are pursuing a degree in Drama & Theatre Studies with Psychology at the University of Chester.