João Fatoretto is a Senior UX/UI Designer at BairesDev, currently building Nikki in public. With a strong background in product design, João has successfully doubled an ecommerce conversion rate and reduced user friction for key features impacting thousands of users daily. Over the past five years, they have gained extensive experience in UX research, prototyping, and data analysis. João has also held roles as a Product Designer at Casar.com and contributed to various startups, including Tempo. They hold an MBA in UX Research and Leadership and multiple certifications in UX and product design.
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