Mirella Amaral

Mirella Amaral is an experienced marketing professional specializing in client solutions and CRM strategies. Currently serving as a Client Solutions Specialist at BairesDev since January 2023, Mirella develops targeted materials for various industries. Previously, Mirella worked as a CRM Specialist at Privalia, focusing on revenue growth and customer retention through multi-channel communications and A/B testing techniques. Other roles include Marketing Analyst positions at SOMOS Educação and upLexis Tecnologia, where Mirella executed comprehensive marketing campaigns and optimized user engagement. Mirella's background also includes social media analysis and brand activation. Educational credentials include a Master's Degree in Behavioral Economics and a bachelor's degree in Marketing from the University of São Paulo.