Oscar Rincón

Oscar Rincón is a seasoned Senior UX/UI Designer at BairesDev, where Oscar has fostered a design thinking culture to enhance user experience across a diverse user base in the United States. Oscar has made significant contributions, including reducing development speed by 15% through better alignment with the development team. With previous experience as a UX Researcher for major brands like BURGER KING®, TIM HORTONS®, and POPEYES®, Oscar introduced Google's HEART framework to establish key UX metrics. Prior roles include Global Product Marketing Manager at Cabify, where Oscar led product marketing strategies and ensured product-market fit across multiple countries. Oscar has also served in various product design and marketing capacities at companies like Easy, Tappsi, and VOIQ, consistently focusing on user experience and brand strategy. An accomplished co-founder of creative agencies, Oscar’s educational background includes a Bachelor’s Degree in Advertising from Universidad de Palermo and an Associate’s Degree in Marketing & Advertising from Politécnico Grancolombiano.