BAIT Inc
Eric Peng Cheng has a diverse work experience in the retail industry. Eric Peng served as the CEO, CFO, and co-owner of Undefeated Inc. from October 2015 to the present. In this role, they were responsible for overseeing the company's retail operations and expansion. Prior to that, they were the CEO and owner of BAIT Inc. from October 2012 to the present, where they managed BAITme.com.
Eric Peng Cheng attended Diamond Bar High School from 1992 to 1996, where they pursued Fine/Studio Arts as their major focus of study. Following this, they enrolled at the University of California, Los Angeles from 1996 to 2000 and obtained a Bachelor of Arts (B.A.) degree, with a specialization in Design.
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BAIT Inc
BAIT is a lifestyle boutique offering an ever-changing collection of limited-edition footwear, apparel, collectible, art toys, and electronics, as well as exclusive collaborations with the industry’s most in-demand brands. Founded with the drive to create a distinctive space to bring the sneaker, music, art, and collectible cultures together, the predatory attitude of BAIT comes from the craving for a unique and alluring product selection. At BAIT, we hunt for the most enticing prey in the form of desirable and superior goods. We value strong design and high quality, and the idea of bringing communities together via our flagship store and online at BAITme.com.