BAJAAO (www.bajaao.com) is India's first and largest direct online retailer for musical instruments, pro audio equipment, and other music gear. We take great pride in being musicians & selling to musicians. We run the company on one major premise: to offer the best prices and selection, along with superior service to help musicians across India.

Started in 2005, BAJAAO has grown to become the most recognized and respected brand in the Indian entertainment and music industry. The company has grown rapidly to become India's largest direct marketer of music gear.

BAJAAO founder Ashutosh Pande always believed in supporting independent music and opened N.O.C - India’s first jam room/rehearsal space for bands in Mumbai, which further led to the opening of a multitude of rehearsals spaces across the country. Taking yet another leap, Ashu began B69 - India’s first music venue for underground music and independent artists. The year 2013 marked the opening of the business division ‘BAJAAO Entertainment’ (entertainment.bajaao.com), formerly known as BAJAAO Consulting and Entertainment Pvt. Ltd.

BAJAAO Entertainment executed India’s first full-scale two-day heavy metal festival ‘BIG69’ in Mumbai (January 2015), bringing down several international and Indian bands to play across three stages.

Speaking of few of the many milestones, BAJAAO was the sole gear and sound partner in one the biggest Bollywood Musical movie Aashiqui-2, and all concert venues in the movie were designed and organised by BAJAAO Entertainment. Adding another feather in the hat, BAJAAO organised BIG69, India's largest and most expansive heavy-metal festival, with international artists like Carcass, SikTh, Fleshgod Apocalypse, Hacktivist and Underside, also featuring India’s top metal bands - a true successor to B69. BAJAAO maintains very healthy tie-ups with India's top performing individual artists, bands and music producers and we vow to deliver the same service to all musicians in India.

Music

BAJAAO.COM

Suman Singh

Mayank Arya

Sapna Mehta

Kaustubh Kinhikar

The Marketing and Channel Management team at BAJAAO.COM is responsible for developing and executing marketing strategies to promote musical instruments, pro audio equipment, and other music gear. The team manages both online and offline channels, optimizing the company's ecommerce presence and fostering relationships with third-party vendors and distributors. They also focus on search engine optimization (SEO) to increase website traffic and visibility, ultimately ensuring superior service and the best prices for musicians across India.

Marketing and Channel Management

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Team members