Priyanka Bisen Shah

Priyanka Bisen Shah is an accomplished marketing professional with extensive experience in digital marketing and brand communication. Currently serving as the Head of Digital Marketing at Bajaj Auto Ltd since November 2022, Priyanka previously held significant positions at leading organizations including Xanadu, C2FO, YES BANK, Lodha Group, Kingfisher Airlines, People Interactive Pvt Ltd, and Prognosys Perception Management. Notable achievements include spearheading integrated marketing strategies across various regions and successfully launching innovative digital products and campaigns, such as the first automated cashback system for debit and credit cards. Priyanka holds an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies and a degree in Electronics Engineering from Ramrao Adik Institute of Technology.