Baked by Melissa, LLC
Alyssa Cronin is a seasoned social media manager and content creator with a strong background in digital marketing and communication. Currently, Alyssa serves as the Social Media Manager for Baked by Melissa and has garnered significant attention as a TikTok creator with over 1 million followers and notable media features. Previous experience includes the role of Digital Content Manager for Equilibra, managing social media for renowned entrepreneur Daniel Lubetzky, and a Social Media Coordinator at Discovery Inc, where Alyssa produced original content for Food.com and Cooking Channel. Alyssa has also contributed to The Washington Post as a freelance writer, engaged with top brands through food blogging, and played a pivotal role in various production capacities at ViacomCBS and Discovery Inc. Alyssa holds a Bachelor's degree in Psychology and Journalism from Georgetown University, where participation in women's soccer further showcases a commitment to teamwork and discipline.