Jacquelyn Bechtel

Jacquelyn Bechtel has a diverse range of work experience, starting with their current role as the Director of Marketing & Partner Activation at Bakkt. Prior to that, they worked at Macy's, where they held two positions: Manager of CRM Lifecycle Strategy & Personalization and Customer Strategy Lead of Personalization. During their time at Macy's, they supervised a team, launched A/B personalization tests, and led various marketing campaigns.

Before joining Macy's, Jacquelyn worked at Vistaprint as a Senior Marketing Specialist and Marketing Specialist, focusing on email planning, performance, and go-to-market strategy. Jacquelyn also gained experience as an intern at GLOBAL VIEW COMMUNICATIONS INC, Duffy & Shanley, Havas Media Group, and Evoke Mind+Matter, where they gained valuable insights in strategy, advertising, and account management. Additionally, they worked as a Server and Hostess at the British Beer Company and as a Lifeguard and Swim Instructor at Yachtsman Condominiums earlier in their career.

Jacquelyn Bechtel holds a Bachelor's Degree in Marketing and Finance from Providence College. Additionally, they have obtained certifications in "Confronting Bias: Thriving Across Our Differences" and "Unconscious Bias" from LinkedIn in September 2020.