Shannon W.

Shannon Weldon is a seasoned digital marketing professional with extensive experience leading integrated marketing strategies and digital transformations across multiple industries. Currently serving as a Senior Digital Marketing Manager at Balchem Corporation, Shannon has a proven track record of driving significant improvements in organic traffic, customer acquisition, and brand visibility through innovative SEO and content strategies. Previous roles include Digital Marketing Manager and MWR Marketing Manager, where Shannon successfully managed complex website consolidations, enhanced user experience, and implemented data-driven marketing initiatives that resulted in measurable growth in engagement and conversion rates. Shannon's foundational experience in financial services and digital marketing, coupled with an educational background in Fashion/Apparel Design, underpins a comprehensive skill set that aligns business goals with high-performing marketing solutions.