Baldinini Srl
Christian Prazzoli has over 25 years of experience in various leadership roles within the retail and apparel industry. Christian is currently the Chief Executive Officer (CEO) of Baldinini Srl, where they oversee the direct-to-consumer operations of multiple channels. Prior to this, they served as the Brand General Manager & CCO at Harmont & Blaine S.p.A. In their earlier career, Prazzoli held positions such as Corporate SVP Wholesale & Franchising for Benetton Group, Senior Director Category Sales Football at Nike, Global Sales Director at DBApparel, and various roles at Binda Italia srl, ILLVA Saronno Holding SpA, and Lamb Weston Meijer. Christian is known for their strategic thinking, successful turnarounds, and effective management of international teams.
Christian Prazzoli attended Università di Trento from 1990 to 1996, where they pursued a Bachelor of International Economy in the field of Political Economy.
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Baldinini Srl
It was 1910 when Baldinini family took its first steps in the world of footwear, realizing customized pieces, completely handmade. Today the artisanal vocation remains, mixed with a creative know-how with an international breathe, carried on by Gimmi Baldinini, the third generation heir. Now, overtaken 100 years of activity and millions of pairs of shoes, the company counts over 100 monobrand stores in the most shiny locations of fashion, employing in its departments more than 250 highly skilled workers. Baldinini creations make them noticed and recognized, collecting the consent of a huge audience and of leading markets of global fashion. In the site where everything was born, where his grandfather created the first forms, implanting the first family workshop, Gimmi Baldinini decided to build his factory. Now, the old structure, completely renewed, it’s a stately unit of light modern architecture. Despite dimensions and internationality of the mission, the spirit and the creative passion of the origin remained intact. Baldinini shoes are always built with the same love for research and maniacal attention to details. The choice of materials, the forms and the manufacturing renew continuously the fashion appeal. The high experience knows how to interlace manual skills and artisan style with the awareness of a fashion message in continuous evolution. From the choice of hides to the design of the model and to the handmade finishing, every piece creation is an exciting journey between Made in Italy tradition and contemporary fashion messages. Built step by step, the brand identity is like a not replicable Dna. Today the particularity of the brand draws a stylistic and personal code, glamorous and recognizable.