Baldinini Srl
Silvia Menon is currently working as a Marketing & Graphic Officer at Baldinini Srl. Prior to this, Silvia gained experience in various roles such as Visual designer Intern at Born to be Yourself, Caporedattore Experience and Redattore Lifestyle at Social Up, and Facebook Content Manager at Zonemoda. Silvia also had a Marketing Assistant Internship at Aeffe Spa and worked as a Hostess at Vivaticket. Silvia is currently pursuing a Master's degree in Digital communication, brand, and content creation at 24ORE Business School, after completing degrees in Art Direction for Fashion and Culture and techniques of fashion.
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Baldinini Srl
It was 1910 when Baldinini family took its first steps in the world of footwear, realizing customized pieces, completely handmade. Today the artisanal vocation remains, mixed with a creative know-how with an international breathe, carried on by Gimmi Baldinini, the third generation heir. Now, overtaken 100 years of activity and millions of pairs of shoes, the company counts over 100 monobrand stores in the most shiny locations of fashion, employing in its departments more than 250 highly skilled workers. Baldinini creations make them noticed and recognized, collecting the consent of a huge audience and of leading markets of global fashion. In the site where everything was born, where his grandfather created the first forms, implanting the first family workshop, Gimmi Baldinini decided to build his factory. Now, the old structure, completely renewed, it’s a stately unit of light modern architecture. Despite dimensions and internationality of the mission, the spirit and the creative passion of the origin remained intact. Baldinini shoes are always built with the same love for research and maniacal attention to details. The choice of materials, the forms and the manufacturing renew continuously the fashion appeal. The high experience knows how to interlace manual skills and artisan style with the awareness of a fashion message in continuous evolution. From the choice of hides to the design of the model and to the handmade finishing, every piece creation is an exciting journey between Made in Italy tradition and contemporary fashion messages. Built step by step, the brand identity is like a not replicable Dna. Today the particularity of the brand draws a stylistic and personal code, glamorous and recognizable.