Joyce Zhang

Joyce Zhang is an accomplished digital marketing professional with extensive experience in the fashion and retail sectors. Currently serving as the Senior Digital Marketing Officer at BALENCIAGA since January 2023, Joyce has a proven track record that includes positions as a Digital Marketing Executive at 斯沃琪集团 from May 2021 to January 2023, and a Marketing Assistant at FURLA from November 2018 to May 2021. Joyce began the career with a Marketing Intern role at Shanghai Tang in 2016 and gained initial experience as a Planning Intern at Starcom Mediavest Group. With a Master’s degree in International Fashion Retailing from 英国曼彻斯特大学 (2017-2018) and a Bachelor's degree in International Business from 上海立信会计学院 (2013-2017), Joyce combines solid academic credentials with practical expertise in digital marketing strategies.