Maria Rodriguez Castro

Maria Rodriguez Castro is an experienced Global Visual Merchandiser currently working at BALENCIAGA, where responsibilities include developing and implementing seasonal guidelines, coordinating store openings, and promoting effective communication through digital tools. Additionally, Maria serves as a Guest Lecturer at ICN Business School, focusing on Luxury Distribution Strategy and Visual Merchandising. Previous roles include Visual Merchandiser International at Groupe Chantelle, where Maria created seasonal VM guidelines and ensured the application of visual merchandising rules across stores, and various positions in visual merchandising and community management at GIVENCY, TOD'S Group, and other organizations. Maria holds an MSc in Design and Luxury Management from ICN Business School and a degree in Fine Arts from Universidad de Los Andes.