Balfe's Bikes is an independent chain of cycle shops with distinctive personalities across London and the South East. Run by cyclists, for cyclists, we are ideally located to help those new to cycling, re-discovering their love of it or commuting into central London and the surrounding areas. Our stores stock an extensive range from the top brands, Brompton, Trek, Specialized, Giant and many more. If you're looking to get your younger cyclists involved we have a broad range of Frog and Squish. If you need to accessorise or simply want to chat, our colleagues will be able to help.

We cater for cyclists of all ages from balance bikes, folding bikes or cargo bikes through to the latest e-bike technology.

Sales

Retail

Sports

Balfe's Bikes

The Islington office focuses on retail management and support, enhancing brand presence in the local market.

Islington

Balfe's Bikes' headquarters in Crawley, United Kingdom

The Sutton office likely supports retail operations and supply chain management for a bicycle retail environment.

Sutton

Mike Rice

Mark Rose

This department manages sales support and account management functions to facilitate customer engagement and satisfaction.

Sales and Accounts

This department oversees the daily operations and management of retail locations, ensuring effective staff leadership and customer service.

Store Management

This department oversees the operation and performance of retail stores.

Retail Management

This department focuses on the buying of bikes and supporting sales activities.

Sales and Procurement

This department focuses on assisting customers with their inquiries and resolving issues related to products or services.

Customer Support

This department is responsible for managing online sales and digital commerce strategies.

Balfe's Bikes

Org chart

Teams

Sales and Accounts

Store Management

Retail Management

Sales and Procurement

Customer Support

Ecommerce Department

Offices

Balfe's Bikes

Org chart

Teams

Sales and Accounts

Store Management

Retail Management

Sales and Procurement

Customer Support

Ecommerce Department

Offices

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