Balkrishna Industries Ltd
Caterina Orioli is a skilled digital marketing professional with extensive experience in developing and implementing cross-channel strategies to enhance customer experience and drive brand loyalty. Currently serving as a Global Digital Marketing Specialist at BKT Tires since March 2020, Caterina oversees content creation for social media and other platforms, coordinates product shoots, and measures key performance indicators. Prior roles include Digital Marketing Assistant at BKT Tires and Junior Digital Marketing Specialist at Roche, where Caterina managed e-mail campaigns and local websites. A graduate of Università degli Studi di Milano-Bicocca with a Laurea Magistrale in Marketing and Global Markets, and with additional qualifications in International Business Management, Caterina has a strong foundation in marketing and data management.
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Balkrishna Industries Ltd
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Balkrishna Industries Limited is engaged in offering pneumatic tires. The Company offers tires, tubes and tire flaps. It focuses on manufacture of a range of off-highway tires (OHT). These tires are mainly meant for agricultural, industrial and construction, earthmover and port, mining, forestry, lawn and garden and all-terrain vehicles (ATV). It offers tires for compact loader, compact utility tractor, cotton picker, forwarder, go-kart, golf kart, harvester, hay harvester/baler, mower, orchard harvester, pivot irrigator, rotor rake, rototiller, sprayer, spreader, tanker, tractor, trailer, trencher, universal vehicle and vineyard harvester. The Company offers tires for backhoe loader, compact dumper, compactor, container handler, excavator, mobile home and skid steer. It also offers tires for dozer, haul train, load haul dump (LHD) and underground mining vehicles. Its products include AGRIMAX RT 855, PL 801, EARTHMAX SR 41, EM 934, AGRIMAX TERIS and EARTHMAX SR 30, among others.