Caterina Orioli

Caterina Orioli is a skilled digital marketing professional with extensive experience in developing and implementing cross-channel strategies to enhance customer experience and drive brand loyalty. Currently serving as a Global Digital Marketing Specialist at BKT Tires since March 2020, Caterina oversees content creation for social media and other platforms, coordinates product shoots, and measures key performance indicators. Prior roles include Digital Marketing Assistant at BKT Tires and Junior Digital Marketing Specialist at Roche, where Caterina managed e-mail campaigns and local websites. A graduate of Università degli Studi di Milano-Bicocca with a Laurea Magistrale in Marketing and Global Markets, and with additional qualifications in International Business Management, Caterina has a strong foundation in marketing and data management.