Merchandising and Visual Design Team

The Merchandising and Visual Design Team at Balmain is responsible for curating and presenting the brand's collections in a way that aligns with its luxury image and Parisian couture heritage. This team ensures that both physical and digital retail spaces reflect Balmain's aesthetic through meticulous store planning, innovative visual merchandising, and strategic product placement. They work collaboratively to create compelling in-store and online experiences that enhance customer engagement and drive sales.