BALMID
Martin Ridderfors has a diverse work experience spanning various roles and industries. Martin is currently working as a Client Director at BALMID, a company that specializes in private label solutions within the beauty sector. Prior to this, they worked at House of Radon as a Partner, New Business Director, and Vice President. Martin also served as a Strategy Director at Pool kommunikationsbyrå and a Brand Consultant at Differ. Earlier in their career, they worked as an Account Manager at Mediapilot, a Brand Ambassador/Teamleader at PS Communication, and a Business Developer at Drömtåget. Martin Ridderfors has a strong background in business development, strategy, and branding.
Martin Ridderfors completed their education in a chronological order, starting with their enrollment at Umeå University in 2004. However, no information regarding their degree name during that period is provided. Martin then pursued a Bachelor's degree in Marketing Management at Kingston University from 2006 to 2007. Later, Martin furthered their education at Lund University from 2007 to 2009, where they obtained both a Bachelor's and Master's degree in International Marketing and Brand Management.
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BALMID
We deliver a one stop shop private label 2.0 solution within beauty and accessories; from sourcing, product development and warehousing, to brand development and communications. Our unique setup enable us to adapt to our partner’s specific needs, ranging from delivering one single unbranded product to developing a full scale beauty brand. PRIVATE LABEL 2.0 Private label should not be ”cheap products with loveless design". We believe its ambition always should be to take on the market leading brands, a brand strong enough to stand on its own legs. This applies no matter the price point and category, if you solely rely on the packaging design as the brand builder or have the full on branding and communication ambition. We should compete with all aspects of the product and brand, not just the price which is a short term solution to win people over. We believe that the beauty and accessories industry very much is signified by “wear and tear” and is in need of great change to become smarter and more sustainable. However, we can’t do this on our own over night, but through incremental steps we promise to, step-by-step, push all our stakeholders (resellers, producers & consumers, creatives, logistical partners) to take steps into a more sustainable behavior, including production methods, logistics, strategies, design, packaging, material and more.
Employees
11-50