Lydia Welzel

Lydia Welzel is an accomplished professional in sales development and procurement, currently serving as the Head of Sales Development at Baloise CH since February 2018, where Lydia leads a strategy and innovation team focused on transforming the organization into a customer- and partner-centric sales entity. With a strong background in project management and strategic procurement, Lydia has previously held roles such as Sales Development Manager and Strategic Procurement Manager, overseeing various sales projects and procurement processes. Lydia's earlier experience includes positions at FRIDAY Versicherung and Baloise Group, where significant contributions were made to marketing, talent acquisition, and HR functions. Lydia holds a Master's degree in Marketing Management from Aston University and a Bachelor's degree in Business Administration from the International University of Germany.