Anjali Rele

Anjali is passionate about creating exceptional customer journeys that make it easy and enjoyable for customers to find products they love. She thrives on the challenge of finding creative ways to enhance customer experiences, which fits her role perfectly as Head of eCommerce. After graduating from the University of Texas in Dallas with a degree in Economics, Anjali started her career with Arthur Andersen’s Business Consulting practice in the retail sector. Following her move to California, she transitioned from consulting into the industry with Gap Inc, where she worked on several key initiatives, including launching Gap Canada's Maternity business. Anjali later proceeded to become one of the founding members of eBay’s Fashion Vertical, followed by heading the eCommerce team at Shutterfly before joining Balsam Brands in 2020. If Anjali had a superpower, it would be the ability to stop time, allowing her to savor precious moments that seem to pass too quickly.