Holly Klingel

Holly Klingel is an accomplished marketing professional with extensive experience in customer relationship management and performance marketing. Currently serving as the Director of CRM and Loyalty at Balsam Brands since March 2024, Holly Klingel focuses on enhancing customer marketing strategies and launching new initiatives to foster long-term loyalty. Previously, Holly Klingel held the position of Head of Performance Marketing at Postable.com, where efforts were directed towards establishing a data-driven marketing organization. At Shutterfly, Inc., as the Director of Marketing, Holly Klingel significantly improved growth and profitability in the Direct Mail channel. Holly Klingel also contributed valuable experience as CRM Director for various Williams-Sonoma, Inc. brands, leading teams to optimize substantial marketing investments. Earlier in the career, Holly Klingel served as VP and Consumer Marketing Director at Sunset Magazine, successfully implementing strategies that consistently surpassed marketing and profit goals. Holly Klingel's educational background includes studies at California Polytechnic State University-San Luis Obispo.