Karima Ridgley

Karima Ridgley is an accomplished marketing executive with extensive experience across various prominent companies. Currently serving as Chief Marketing Officer at Balsam Brands since January 2023, Karima previously held the role of Chief Marketing and Digital Commerce Officer at Paper Source, where responsibilities included leading omni-channel transformation and developing brand strategies. Karima's background also includes significant positions at Gap Inc./Old Navy, Levi Strauss & Company, and Target, where notable contributions involved advancing digital marketing, managing ecommerce initiatives, and executing successful brand campaigns. With an educational foundation in literature from Harvard University, Karima has proven expertise in driving profitable growth and customer engagement through innovative marketing strategies.