Michel Rooyen

Michel Rooyen is a results-driven Senior Sales Manager with extensive experience in consultative selling and complex solution sales, currently serving at BALYO since October 2025. As a co-founder of Pi-Sims, Michel has integrated Performance Excellence Training into the 21st century through innovative simulations. Prior to BALYO, Michel held senior sales roles at Caja Robotics and Packsize LLC, excelling in driving revenue growth and optimizing warehouse operations. Previous positions include Business Development Manager at BMGI and Sales Manager at Art Handling Services, where Michel significantly increased company turnover and fostered new business development. Michel's educational background in economics from Europa College Amsterdam complements a career dedicated to sales and logistics solutions.