Yajaira Estrada

Yajaira Estrada is the founder of TexiCali Jewelry, established in September 2023, which specializes in .925 sterling silver pieces from Mexico, Italian jewelry, and handmade items from Colombia for various demographics. Yajaira also serves as the social media manager at BAM Liquidation since August 2021, focusing on content creation and community management. Previous roles include sales manager and associate positions at multiple companies where responsibilities encompassed customer engagement, upselling, inventory management, and marketing through social media. Additional experience includes working as a sorter at Amazon, a host at Grimaldi's Pizzeria, and a cashier at the Texas Rangers Baseball Club, showcasing a strong foundation in customer service and sales across diverse environments.