Andreea Niculcea

Andreea Niculcea is an accomplished executive with extensive experience in digital transformation and innovation across multiple sectors. Currently serving as Chief Digital Business Officer at Banca March since May 2016, Andreea has successfully defined digital business strategies and led initiatives in digitalization and transformation. Previous roles include Chief Digital Transformation and Innovation Officer and Chief Data Officer at Banca March, and Director International Business Development at TD Reply, overseeing projects across Europe and Asia for high-profile clients such as Coca-Cola and VW. With a strong educational background that includes an MSc in Financial Management from the University of London and various executive programs from institutions like Singularity University and MIT, Andreea combines strategic vision with practical expertise in data-driven digital projects and innovation management.