Alma Cáceres

Alma Cáceres is an accomplished marketing and advertising professional currently serving as Gerente de Mercadeo y Publicidad at Banco Atlántida since February 2017, where responsibilities include team management, advertisement strategy development, promotion creation, media management, digital strategy implementation, and event organization. Prior experience includes roles as Subgerente de Publicidad y Promoción and Ejecutivo de Publicidad y Promociones at Grupo Financiero Banrural, overseeing external advertising campaigns, internal communication, and corporate social responsibility initiatives. Alma also held the position of Ejecutiva de Mercadeo at Banco Davivienda, focusing on marketing strategies for banking products. Early in the career, roles included Oficial de Servicio Al Cliente at Banco Promerica and television presenter for various programs. Alma holds a Master's degree in Business Management with a focus on Marketing from UNITEC Honduras and a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Universidad Tecnológica de Honduras. Additional qualifications include a diploma in Digital Marketing from WebCongress.