Fernando Barajas Portas

Fernando Barajas Portas is an experienced executive with a diverse background in commercial operations, marketing, and consulting. Currently serving as Director Comercial (Conectividad) at Grupo Elektra since June 2023, Barajas Portas has a significant track record in leadership roles, including Director de Formato, Expansión e Imagen at Banco Azteca since June 2016, and Director de Operaciones servicios centrales at Grupo Salinas from May 2019 to December 2023. Previous positions include Executive Director Channels Operation at AT&T México, Merchandising Director at Grupo Iusacell, and Head of Best Buy Mobile & Digifun at Best Buy. Barajas Portas holds an Alta Dirección degree from IPADE Business School and a degree in Accounting from Universidad Panamericana. Such a breadth of experience encapsulates a strong acumen in product management, marketing strategies, and operational efficiency.