Jorge Andrade Ortiz

Jorge Andrade Ortiz is a professional with extensive experience in performance marketing and product management. Currently serving as Product Owner for Performance Marketing at Banco BICE since May 2022, Jorge is responsible for developing and implementing digital strategies for customer acquisition, ensuring compliance with key results and advertising efficiency. Previously, Jorge held roles such as Product Manager at FORUM Servicios Financieros and eClass, focusing on paid media strategies and communication strategies to drive digital leads and support commercial goals. Earlier experience includes a marketing analyst position at ADT, where Jorge contributed to lead generation strategies and trade marketing efforts. Educational qualifications include a Diplomado in Digital Marketing and eCommerce from Universidad Adolfo Ibáñez and a degree in Commercial Engineering with a focus on Marketing from Universidad Andres Bello.