Nancy Loperena de Paz

Nancy Loperena de Paz is a seasoned professional in product management and digital marketing, currently serving as Global Product Manager - Acquiring at BBVA en España since July 2022. Nancy's previous roles at BBVA en México from 2010 to 2022 include Global Product Manager for Cards, Accounts, Funds, and Mortgages, where responsibilities included defining and implementing product strategies based on customer needs. Additional experience includes leadership roles in digital sales and marketing transformation, overseeing community engagement for digital sales in South America, and implementing analytics strategies. Nancy began a career in technology as an Analyst Programmer at TOWA Software, contributing to bidirectional messaging strategies. Nancy holds educational qualifications from Unidad Profesional Interdisciplinaria de Ingeniería y Ciencias Sociales y Administrativas and the National Pedagogic University in Mexico City.