Brena Pires

Brena Pires is a seasoned UX Writer Lead at Bradesco, responsible for leading UX writing teams across eight international squads, enhancing user experiences within the Bradesco app. In roles as both a UX Writer and Product Writer, Brena has focused on creating and editing content for various user journeys related to international investments, transfers, and currency purchases. Prior experience includes UX writing at TRX and roles at People Interactive Brasil, Cia Recorda Brasil, and various television networks, where Brena honed skills in copywriting, UX writing, and journalism. Brena holds a Master’s degree and a postgraduate specialization in Science Communication from FIOCRUZ and a degree from Estácio.