Eric Pinatti

Head Of Strategic Marketing Projects And CX at Bradesco

Eric Pinatti currently serves as the Head of Strategic Marketing Projects and Customer Experience at Bradesco, where leadership encompasses key areas such as customer centricity and the Voice of the Customer program. Prior to this, Eric held various roles at Vivo, including Manager of Customer Experience, where initiatives led to significant improvements in customer satisfaction and operational efficiency, as well as consulting and analytical positions focused on enhancing customer interactions. Eric's educational background includes an MBA in Business Management from FGV, a degree in Economics from Pontifícia Universidade Católica de São Paulo, a Global Management Program from IE Business School, and an ongoing Executive MBA in Marketing from ESPM Escola Superior de Propaganda e Marketing.

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Bradesco

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Banco Bradesco S.A. is a commercial bank. The Bank offers a range of banking and financial products and services in Brazil and abroad to individuals, large, mid-sized and small companies, and local and international corporations and institutions. Its segments include Financial; Insurance and Capitalization bonds; Pension plans, and Other Activities. The Financial segment consists of financial institutions and holding companies, which are responsible for managing financial resources, and credit card, consortium and asset management companies. The Insurance Group segment comprises insurance, pension plan and capitalization bond companies. It offers banking services, including deposit-taking activities, individual and corporate banking services, credit and debit cards, leasing operations, investment banking, asset management, consortium services and others. Its insurance services include health insurance, life and personal accident insurance, automobile, casualty and pension plans.


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Headquarters

SP, Brazil

Employees

10,000+

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