Maria Elisabete Marques da Silva

Maria Elisabete Marques da Silva is a seasoned business analyst with extensive experience in customer-centric strategies and insights development. Currently serving as a Senior Business Analyst at Bradesco since January 2024, Maria focuses on maximizing acquisition, retention, and activation results aligned with the company's OKRs. Previously, Maria held the role of Senior Analyst in CRM at Banco Next and contributed significantly to customer data analysis and retention strategies. Maria’s expertise also includes working at SKY Brasil, where responsibilities encompassed client recovery results and recommendation models, as well as a strong background in churn strategy while at Vivo (Telefônica Brasil). Maria holds a degree in Marketing from Sumaré, obtained in December 2012.