Paulo Renato Rodrigues is an experienced professional in media and performance marketing, currently serving as Coordenador de Growth & AdTech at Bradesco since November 2018. His role involves the internalization of performance media operations, team formation, and processes evaluation. Previously, Paulo held positions including Especialista de Mídia de Performance and Senior Media Specialist, focusing on user acquisition and client growth strategies. With a background that includes roles at Next, Arteria LifeShare, and other companies, Paulo has developed expertise in campaign analytics, digital presence development, and cross-functional team coordination. Paulo holds an MBA in Digital Data Marketing from FIAP and a degree in Marketing from Centro Universitário SENAC.
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