Bradesco
Viviani Oliveira has over 17 years of experience in marketing and communication, with a significant tenure at Bradesco since August 2006. Currently serving as Coordenador de marketing, Viviani leads a marketing team, manages budgets, and develops institutional communication strategies that emphasize employer branding, innovation, and sustainability. Previous roles at Bradesco included Analista de marketing digital, where responsibilities encompassed internal communication and digital marketing campaigns, and Coordenadora de conteúdo em Redes Sociais, which involved monitoring brand interaction and crisis management on social media platforms. Before Bradesco, Viviani worked at Panini Brasil as Analista de atendimento ao cliente. Educational accomplishments include a specialization in growth marketing and extensive studies in communication, marketing, photography, and English language skills.
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Bradesco
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Banco Bradesco S.A. is a commercial bank. The Bank offers a range of banking and financial products and services in Brazil and abroad to individuals, large, mid-sized and small companies, and local and international corporations and institutions. Its segments include Financial; Insurance and Capitalization bonds; Pension plans, and Other Activities. The Financial segment consists of financial institutions and holding companies, which are responsible for managing financial resources, and credit card, consortium and asset management companies. The Insurance Group segment comprises insurance, pension plan and capitalization bond companies. It offers banking services, including deposit-taking activities, individual and corporate banking services, credit and debit cards, leasing operations, investment banking, asset management, consortium services and others. Its insurance services include health insurance, life and personal accident insurance, automobile, casualty and pension plans.