Viviani Oliveira

Viviani Oliveira has over 17 years of experience in marketing and communication, with a significant tenure at Bradesco since August 2006. Currently serving as Coordenador de marketing, Viviani leads a marketing team, manages budgets, and develops institutional communication strategies that emphasize employer branding, innovation, and sustainability. Previous roles at Bradesco included Analista de marketing digital, where responsibilities encompassed internal communication and digital marketing campaigns, and Coordenadora de conteúdo em Redes Sociais, which involved monitoring brand interaction and crisis management on social media platforms. Before Bradesco, Viviani worked at Panini Brasil as Analista de atendimento ao cliente. Educational accomplishments include a specialization in growth marketing and extensive studies in communication, marketing, photography, and English language skills.