Rita Sobral is an experienced business analyst in the hospitality industry, currently employed at Banco CTT since May 2021. Prior to this role, Rita served as a revenue manager at SANA Hotels and Real Hotels Group, where responsibilities included daily yield management, competitive benchmarking, and strategic pricing. Rita's career began in group reservations coordination at Penha Longa Resort, where analysis of group accommodations and revenue maximization were key duties. Earlier positions included front desk and food and beverage internships. Rita holds a Licenciatura in Hotel Management from Escola Superior de Hotelaria e Turismo do Estoril, completed in 2011.
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