Daniela Barbosa Ardila

Daniela Barbosa Ardila is an experienced professional currently serving as the Manager of Customer Experience at Banco Davivienda since December 2019. In this role, Daniela leads the innovation of service strategies by understanding customer behavior and improving interactions with the bank's financial services portfolio, employing UX/UI methodologies and advanced analytics to enhance key performance indicators such as the Net Promoter Score (NPS) and promote digital service adoption. Previously, Daniela was a Customer Insights Consultant at Sura, where research on consumer habits informed regional commercial strategies. Additional experience includes academic coordination at Colegio Nuevo Gimnasio, community impact leadership at FAO, and research assistance at the Ministry of Culture. Daniela holds a Bachelor's degree in Anthropology with a focus on philosophy from Universidad de Los Andes and is pursuing a Master's in Marketing Direction at CESA.