Manuel Rodríguez Acevedo

Manuel Rodríguez Acevedo is a skilled professional in the fields of UX research, digital strategy, and market analysis, currently serving as a Senior UX Researcher at Banco Davivienda since August 2022. Previously, Manuel worked as a Researcher & Business Intelligence Analyst at Sancho BBDO from September 2017 to August 2022, where responsibilities included leading qualitative research initiatives to derive valuable insights for brand and marketing strategies. Manuel also held the position of Digital Account Executive at Burson-Marsteller between August 2015 and April 2017, focusing on digital communication analysis. In addition, Manuel contributed as a Digital Strategy Consultant at 3Minds Comunicación Creativa and began a career in advertising as a Community Manager and intern at Revista Bacánika. A graduate from Universidad Central with a degree in Advertising, Manuel emphasized commercial strategy and media planning during studies from July 2008 to June 2012.