Roxana Monsalve

Roxana Monsalve is a seasoned marketing professional with extensive experience in digital and sales marketing. Since August 2014, Roxana has served as the Digital Marketing Director at Banco de Chile, where responsibilities include planning and executing digital marketing campaigns, managing social media presence, and analyzing campaign performance against objectives. Prior to this role, Roxana held the position of Sales Marketing Manager at Banco Santander Chile from July 2007 to June 2014, focusing on growth strategies, conversion testing, and user experience optimization. Roxana's earlier career includes serving as the Social Media Manager at BBVA Chile from January 2004 to June 2007, developing content strategies for key markets. Roxana holds a Licentiate degree in Marketing/Marketing Management from Universidad de Santiago de Chile.