Carla Nesi

Career employee at Banco do Brasil for 30 years, since 1992. She holds a degree in Economic Sciences from Fundação Armando Álvares Penteado (FAAP/SP) and MBA in Marketing from Pontifícia Universidade Católica (PUC) of Rio de Janeiro. At BB, she was responsible for the company’s retail customer strategy, including CRM, segmentation and relationship models for Individuals and SMEs, in addition to the development, execution and management of products, partnerships in the loyalty segment and commercial strategy. She managed physical channels, proprietary and correspondants network, and digital channels. In 2017, she was appointed Retail Business Officer (for Individuals and SMEs), working in this area until her retirement in 2022. In the last five years, she has been serving as member of the Board of Directors of BB afilliated companies for payments – Elo Serviços, loyalty – Livelo and consortiums – BB Consórcios.